Oh, come now, like you thought the world's largest book retailer (online) -- which just started peddling digital video under the Unbox brand -- wasn't going to go head to head with Sony's Reader on an e-book device and service? Say hello to the Amazon Kindle, their take on a book reader device that comes equipped with a 6-inch 800 x 600 display (which we can only assume is e-ink), 256MB internal storage, smallish two-thumb keyboard cursor bar, scroll wheel, standard mini USB port, 3.5mm headphone jack, SD slot, and get this: EV-DO data! (Don't believe us? The spec sheet is after the break. Why do you think it was in the FCC?) The user manual also outlines the Kindle Store on Amazon (though doesn't spec out too many details), but we're a little less concerned with how we're getting these supposed e-books right now, and a little more curious about the price and launch. C'mon Amazon, we've got the dirt, now how's about you fill in the details?

The Sony® Reader offers a new and convenient digital reading experience. It boasts an amazing screen with technology that rivals text on paper. Weighing less than 9 ounces2 and at only ½” thin, it’s more compact than many paperbacks. Plus, it comes with a soft, black cover and software that seamlessly allows you to search and browse thousands of electronic book titles from the Connect® eBookstore and then easily transfer from your PC to your Sony Reader.3 With built-in memory and multi-format support, you can take many of your favorite titles and documents with you. So compact and convenient, you’ll want to take it everywhere.

Impressive, paper-like display The Sony® Reader provides a new way to experience reading. It boasts an impressive 6 inch display1, utilizing breakthrough E Ink® technology that’s almost paper-like. In addition, the text can be magnified for sight-impaired readers. Daylight readable, high contrast, high resolution, near 180º viewing angle

Ultra portable The Sony® Reader offers a unique, on-the-go reading experience. With a very compact and lightweight design, you can take it almost anywhere. More compact than many paperbacks, it weighs 9 ounces2 (without cover) and is ½” thin. You can easily hold it in one hand while sipping coffee with the other. And with its rechargeable battery, you can turn up to 7,500 continuous pages on a single charge2. Reduce multiple, large hardcover books into a compact package for people on-the-go..

Content Storage Capability The Sony® Reader offers a unique, on-the-go reading experience. With a very compact and light design you can take it almost anywhere. And with 64MB of internal memory3, and a slot for optional removable memory cards you can take many titles, user-selected Web content, or other supported documents for reading on the go. Will hold up to 80 electronic books in internal memory and hundreds more with Memory Stick® media or SD memory card4 (sold separately).

Multiple eBook titles available The Sony® Reader will allow you to search, browse and discover thousands of popular electronic book titles from the CONNECT™ eBook online store. You can then purchase and download these titles to your PC and easily transfer to your Sony® Reader3.

More Than eBooks The Sony Reader isn’t just about reading electronic books. Using the included CONNECT™ Reader PC Software, you can easily transfer Adobe® PDF documents, BBeB Book, and other text file formats to the Reader5. Also, search, browse and download user-selected RSS Web content from the CONNECT™ Store to the PC and easily transfer to the Sony® Reader3. Take along Web newsfeeds, blogs and more to read.5

Exceptional Battery life The Sony® Reader is extremely energy efficient. Its rechargeable internal battery can power you through up to 7,500 continues page turns2, so you are ready for the long haul. The battery can be recharged in as little as 4 hours with the included AC adapter and even can recharge from your PCs USB port if you choose.

Protect Your Reader The Sony® Portable Reader comes with a soft, black case to protect it from dings and scratches. Optional covers are available in red, green and brown.